Tailored Strategies for Real Results

The Problem with Brand-Only SEO

Let’s say ALPHA Construction is ranking on Google for its name. That’s great, but only for those who already know about ALPHA Construction—likely through referrals, business cards, or word of mouth. However, people searching for a construction company near me, remodeling contractors, or home builders in [city] won’t know the name ALPHA Construction. This is where the SEO strategy needs to shift—ranking for keywords that potential customers use, not just your brand name.

For example, if you want your construction business to be found for home additions, you need a dedicated page for this service. Without that page, it’s nearly impossible to rank for home addition contractor or home remodeling in Google searches. Simply put, your website needs optimized pages that target the specific services you want to rank for.

This is the cornerstone of how WevTEC SEO works—we build, optimize, and rank targeted pages using a dual approach of on-page and off-page SEO.

Our SEO Strategy

1. On-Page SEO:
   • We create pages or improve existing ones to optimize them for specific keywords. For example, if you want to rank for “home additions,” we’ll add a dedicated page optimized with relevant keywords, headings, meta descriptions, and content that aligns with search intent.
   • This includes structuring the content, optimizing title tags, meta descriptions, and ensuring that all technical SEO elements are in place.
2. Off-Page SEO:
   • Once your website is optimized internally, off-page SEO involves link-building, guest blogging, and creating authority for your website. This also includes social media engagement and other digital strategies that boost visibility outside of your website.
   • Social media, YouTube videos, and other platforms help drive traffic, but their direct impact on SEO is minimal. However, they can accelerate rankings when integrated into an overall SEO strategy.

Timeline for SEO Results

The most common question we hear is: “How long will it take to rank?”

SEO is a long-term investment, especially for new pages. Here’s what to expect:

• New pages or new content can take anywhere from 4 to 8 months to start ranking on Google. In the first month, the page may only get indexed and might rank on page 5 or beyond in search results.
• By the second or third month, with continuous SEO efforts, the page can rise to page 2 and later to page 1.
• Keep in mind that if your website doesn’t rank in the top 5 organic search results, it likely won’t generate significant traffic.

It’s important to note the ranking order:

• The top of the search results usually shows sponsored ads (PPC), followed by Google Maps listings (based on your location and local SEO), and then the organic search results.

For example, when people search for “website repair service,” WevTEC ranks at the top of Google for the relevant keywords—thanks to our optimized pages. A specific example is www.fixwebsiteissues.com, which ranks for “website fixing company” and similar keywords. Additionally, for hacked website repair, we have a dedicated page that ranks on Google’s 1st page.

SEO for New vs. Established Websites

• New websites: These typically take 7 to 9 months to rank for competitive keywords if the website quality is good and the SEO is robust.
• Established websites: If a website has been around for a few years, newly added pages may rank within 3 to 5 months.

Ranking time also depends on competitor strength. For instance, if you’re competing against major players like Methodist or Memorial Hermann in the healthcare space, you’ll need high-level SEO to move up in the rankings. This requires an advanced strategy.

Our Pricing Structure

Our pricing is based on the level of work and complexity of your SEO needs:

1. Content Creation & Page Addition:
   • If we need to add content to your site, we charge $50 to $100 per page. If you provide the content, we simply upload and optimize it.
2. Monthly SEO Plans:
   • Basic SEO: Starting at $500 to $1500 monthly, depending on the complexity and number of keywords. This plan includes ongoing optimization and keyword monitoring until your website organically reaches the top 8 positions on Google.
   • SEO Charge: For businesses targeting 10+ keywords or aiming to rank within the top 5, we charge around $1500 per month, which includes free website maintenance support. For more intensive work, this could go up by an additional $500 to $1500 per month, especially when websites are within the top 8.
   • For large Corporations with Unlimited Keywords, charges are negotiable and need a meeting to discuss the coverage, whether nationally or worldwide.
3. Social Media and Google Maps SEO:
   • If your SEO strategy includes Google Maps, Facebook, Instagram, or other social media work, the charge is $500 to $1500 per month, depending on the scope.
   • Google Map work alone costs $250 per location, which is crucial for local business visibility. Google Maps accounts for 35% to 45% of local business leads, so this service is highly effective.
4. PPC Campaigns:
   • For immediate results, we recommend Google PPC campaigns. To avoid overspending on ads, we charge $300 to $500 for setup, maintenance, and continuous optimization.

Why SEO Isn’t Cheap

SEO is an investment, much like paying rent, utilities, or other essentials for your business. It’s the same for your online presence—maintaining your website and social media presence requires ongoing work, which doesn’t come free.

While some may expect quick results, SEO is a process, and quick-fix solutions rarely work long-term. Tools like SEMRush and Neil Patel’s Ubersuggest can help you monitor your progress. We encourage you to discuss your keyword strategy with your SEO team and web developer to ensure everyone is on the same page.

How WevTEC Can Help You Succeed

WevTEC’s SEO strategy focuses on long-term growth. We optimize your website and ensure you’re ranking for the right keywords, bringing you qualified traffic. Our goal is to move your website up in search results, with a tailored strategy based on your competitors, market, and budget.

If you want to drive immediate action, Google PPC is the way to go, but SEO is the long-term solution that pays off for organic growth.

Flexible SEO Solutions Tailored to Your Needs

At WevTEC, we offer flexibility in how we work with you, ensuring that you feel comfortable and secure in our partnership. Whether you have your own SEO team and need us as consultants, or prefer to engage us on a contractual basis, we have options to suit your needs:

• Consulting: We can work alongside your in-house SEO team, offering expert guidance to optimize your strategies and achieve better results.
• Contractual Basis: If you prefer a formal agreement, we can work on a contract to give you the security and structure you need.
• No-Contract Option: For maximum flexibility, we also offer services without a long-term contract. You can cancel the agreement with just 30 days’ notice—giving you peace of mind while we deliver results.

No matter how you choose to work with us, our goal remains the same: helping your business succeed through tailored, results-driven SEO strategies from our highly skilled local SEO team.