Gastroenterology practice marketing
GI practices rarely have a traffic problem. They have a routing problem: referring offices, screening-age adults and patients with an existing diagnosis all land on the same homepage, and too few of them reach the right physician, office or request form. We fix the website, local listings and paid search so each of those visitors finds a clear next step, and we report what actually reached your front desk.
We are a Houston-based agency working with practice owners, administrators and marketing leads. We do not provide medical care, and your clinical team reviews every claim we publish.
Where GI marketing usually breaks
Most gastroenterology sites we review grew one page at a time. A new physician joins, a second office opens, an endoscopy center affiliation changes, and the website keeps the old structure. The result is not a dramatic failure. It is slow leakage: referrals that cannot find a fax number, screening patients who cannot tell whether they need a consult first, and paid clicks landing on a homepage.
Bios list training but not which offices, procedures and conditions each physician focuses on, so patients and referring offices cannot choose.
One Google Business Profile carries the whole group, or several profiles point to the same generic homepage instead of a page for that office.
Colonoscopy, EGD, capsule and motility pages repeat manufacturer text, lack preparation and scheduling guidance, and are not reviewed by your physicians.
Calls, forms and referral requests are not separated, so the practice cannot tell an ad click from a returning patient or a referring office.
Search phrases shown are examples of what your patients may type. They are not keyword-volume data.
Services and deliverables
Each engagement starts from your actual service mix and offices. A practice focused on screening colonoscopy needs different priorities from a group with an IBD clinic, a hepatology program or advanced endoscopy. We separate what we deliver from what it might lead to: we can commit to the work, not to a ranking, an AI mention or a patient count.
Crawl errors, slow templates, broken forms, duplicate office pages, redirect chains and schema problems found and fixed on your existing site.
One consistent profile per physician and APP with offices, procedures, conditions, languages and a clear request path, reviewed by each provider.
Colonoscopy, EGD, ERCP, capsule endoscopy, IBD, GERD or liver pages written for patients, with prep and scheduling notes your team approves.
Google Business Profile structure, categories, office landing pages, consistent NAP data and review-request workflow your staff can run.
Search campaigns for the services you choose to promote, with healthcare ad-policy review, negative keywords and landing pages built for the campaign.
A referral page with fax, portal, required documents and contact names, so a primary care office can send a patient without calling first.
Clear entity information, physician and location relationships and answer-style content that AI search tools can read. Readiness, not guaranteed mentions.
Form, call-link and referral-page events separated in reporting, with a monthly summary in plain language for the practice administrator.
Related services: our healthcare SEO service covers the technical and content side in more depth, and healthcare AI search optimization explains how we prepare practice information for AI-assisted search.
Process and evidence
The sequence is the same for every specialty. What changes for gastroenterology is the weight we give to physician pages, procedure information and referral paths.
We review the website, each office listing, current ads and tracking, and list what is broken, missing or duplicated. You get the findings whether or not you hire us.
We rank fixes by effect and effort, with your administrator: usually broken forms and office data first, then physician and procedure pages, then campaigns.
Technical repairs, office pages, Google Business Profile corrections and event tracking, so later content and ads have something reliable to land on.
Physician-reviewed procedure pages, referral resources and, where you want them, Google Ads for selected services.
Monthly review of calls, forms and referral-page activity against the priorities we agreed. We adjust; we do not hide weak months.
This is a sample of the audit format, not a real client result.
Who does what: we deliver the pages, listings, campaigns and reports. Your practice owns appointment booking, referral handling, clinical review and patient communication.
Coverage and availability
We work from Houston. Dallas and Miami practices are served remotely, with video meetings and shared reporting. We protect existing clients with same-specialty territory exclusivity by ZIP code, so availability differs by city.
Houston and listed surrounding GI territories are reserved for an existing client. We offer a complimentary website audit and consultation only, with no ongoing marketing.
Served from Houston and remotely. Suited to groups with several physicians, offices or an affiliated endoscopy center that need structure across locations.
Served remotely from Houston. Spanish-language pages only where your practice can support Spanish-speaking callers and patients.
We prepare a scope-based proposal after the review. The agency management fee, Google Ads spend (paid directly to Google), one-time website work and optional services are listed separately so you can compare proposals line by line. Engagements can be short projects or ongoing, are satisfaction-based, and can be cancelled with 7 days’ notice. For how scope affects cost, see our healthcare marketing cost guide. Practices in other states can ask; we will tell you plainly whether we can serve your market. See all specialties on our healthcare marketing hub.
Questions and consultation
Straight answers for practice owners and administrators. If your question is not here, ask it in the form.
It makes the practice easier to find, understand and contact, and shows you what worked. For a GI practice that usually means repairing the website, building physician, office and procedure pages, organizing Google Business Profiles per office, running selected Google Ads campaigns and tracking calls, forms and referral requests. A good agency also tells you what it cannot influence, such as payer contracts, scheduling capacity or the clinical decisions behind your service mix.
We do not publish a fixed GI package, because the scope depends on things we can only see after a review: number of offices and physicians, how much of the site needs repair, whether you want Google Ads and in which areas, and how much content needs physician review. Our proposal separates the monthly management fee, ad spend paid directly to Google, one-time website work and optional services. Ask any agency for the same breakdown.
Treat them as one system with different jobs. Local listings and office pages carry ‘near me’ and office-specific searches. Physician and procedure pages carry research searches and referrals. Google Ads fills specific gaps, for example a new office or a service with a short waiting list, while organic pages mature. Ads should not point at the homepage, and they should be paused when the schedule is full.
Start with what blocks contact: office pages with correct hours, phone and insurance, and a referral page with fax, portal and required documents. Next come physician profiles, because patients and referring offices choose people. Then the procedure pages that match your scheduling priorities, often colonoscopy and EGD, followed by condition pages such as IBD, GERD or liver disease if your physicians want to grow those clinics.
We track form submissions, call-link clicks and referral-page actions as separate events, by page and campaign. A call-link click is not a completed call or an appointment, so we report it as an intent signal. If your phone system or scheduling software can share call outcomes or booked-appointment counts, we add them with your staff’s help. We do not send patient information into analytics.
Yes. Most GI work happens on an existing site. We can act as the technical and search specialist next to your in-house coordinator, IT vendor or another agency, with a shared task list so work is not duplicated. If the current platform cannot support what you need, we explain why before recommending a rebuild.
Not necessarily. What matters is whether the agency understands your markets, can show its work and answers quickly. We are based in Houston, which helps for Houston-area practices, and we serve Dallas and Miami remotely through video meetings and shared reports. We do not claim offices we do not have.
Tell us about the practice. We check territory eligibility by specialty and ZIP code first and reply by email.
Fix Website Issues (WevTEC), a DBA of Bizzsol LLC. Based in Houston, Texas since 2013.
(832) 266-7209 · info@fixwebsiteissues.com
This form is for practice owners and staff. Please do not send patient names, symptoms or medical records. Privacy policy.
We review your site the way Google and AI assistants see it, then send you a written summary of what to fix first. You keep the findings either way.
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