Cardiology practice marketing
A cardiology website serves two audiences at once: patients deciding where to be seen, and referring offices deciding where to send them. Most sites serve neither well. Subspecialists are buried in a long list, the office a patient needs is three clicks away, and the referral fax number lives in a PDF. We organize the site, listings and campaigns around how cardiology is actually delivered in your group, then report on the inquiries and referral activity that follow.
We are a Houston-based marketing and web team. We work with cardiologists, practice administrators and marketing coordinators, never as a clinical provider.
Where cardiology marketing usually breaks
Cardiology groups tend to grow through additions: an electrophysiologist joins, a vein clinic opens, a satellite office starts nuclear testing. The website keeps the original menu. Patients cannot tell which cardiologist handles their issue, and referral coordinators at primary care offices call instead of sending. Paid campaigns, if any, send everyone to the same page.
Interventional, EP, heart failure and imaging physicians sit in one alphabetical list with no way to filter by what they do or where they practice.
Hours, parking, on-site testing and insurance differ by office but appear on one contact page, so Maps listings and the website disagree.
No referral page, no list of required documents, no named contact. Referring offices phone in, and the website contributes nothing they can measure.
Monthly reports show sessions and rankings but not calls, form requests or referral-page use by office, so nobody can tie marketing to the schedule.
Search phrases are examples of your patients’ wording, not keyword-volume data.
Services and deliverables
We choose deliverables from your service lines, not from a fixed package. A general cardiology group with two offices needs a different plan from a practice adding EP or structural heart services. We commit to the work. Rankings, AI mentions and patient volumes depend on factors no agency controls, and we do not guarantee them.
Fix crawl errors, slow pages, broken appointment forms, duplicate office URLs and missing structured data on the site you already have.
Consistent profiles showing each cardiologist's focus, offices, hospital affiliations and languages, approved by the physician before publishing.
Pages for the services you offer, such as echocardiography, stress testing, EP studies or vein care, with practice-reviewed patient information.
One accurate Google Business Profile and landing page per office, with services and testing listed where they are actually performed.
A referral hub with fax or portal details, required records, contact names and turnaround expectations your team defines.
Campaigns for selected services or new offices, reviewed against Google's healthcare ad policies, with dedicated landing pages and negative keywords.
Clear physician, service and location relationships and answer-style content so AI tools can describe the group accurately. No guaranteed mentions.
Calls, forms and referral-page actions by office and campaign, plus notes on what changed and what we will do next.
See also our healthcare SEO service and healthcare AI search optimization. Our article on local SEO for cardiologists covers common gaps in more detail.
Process and evidence
Every engagement follows five stages. For cardiology, the early stages focus on physician and office data, because errors there undermine everything built on top.
Website, listings for each office, existing campaigns and tracking. We map which physicians, services and offices exist and which pages and profiles represent them.
With your administrator, we agree an order: data errors and broken forms first, then physician and office pages, then referral resources and campaigns.
Technical repairs, office pages, profile corrections and separate tracking for calls, forms and referral-page actions.
Physician-approved service-line pages, the referral hub and, if wanted, Google Ads for the services or offices you choose.
Monthly review by office and service line, including what did not work, and the next month’s priorities.
Sample format only, not a client result.
Who does what: we deliver pages, listings, campaigns and reports. Your practice handles triage, scheduling, referral processing, clinical review and payer questions.
Coverage and availability
We are based in Houston and serve Dallas and Miami remotely. Cardiology availability is decided by ZIP code because several territories are already reserved for existing clients. We confirm eligibility before we send a proposal.
Reserved in Cypress, The Woodlands, Tomball, Katy, Richmond, Rosenberg and Pearland. Other Houston ZIP codes may be open. Reserved areas can still request an audit.
Served from Houston and remotely. Red Oak is reserved. We coordinate with in-house referral teams and existing website vendors.
Served remotely from Houston. Suited to multi-office groups that need physician and location pages without duplicated content.
Proposals are scope-based and written after the review. We list the management fee, ad spend paid to Google, one-time website work and optional items separately. Engagements are satisfaction-based, can be short-term or ongoing, and can be cancelled with 7 days’ notice. Read our healthcare marketing cost guide for the factors that change scope, or return to the healthcare marketing hub for other specialties.
Questions and consultation
Answers for cardiologists, administrators and marketing coordinators.
The work that connects people to the right cardiologist: website repair, physician and office pages, service-line content your physicians approve, Google Business Profiles per office, referral resources, selected Google Ads and reporting. It should not handle triage, clinical messaging decisions or payer negotiations, and it should say so.
Build three connected sets of pages: one per physician, one per office and one per service line. Each physician page links to the offices and services they cover; each office page lists the physicians and testing available there. This avoids copying the same text across offices and lets patients and referrers filter by what matters to them.
A dedicated referral page usually does more than any campaign. It lists how to send a referral (fax, portal or e-referral), which records to include, who to call for urgent cases and what the referring office can expect next. We build it from your process, link it from every physician and office page, and track how often it is used.
The website comes first because both SEO and ads depend on it. Organic work builds physician, office and service pages over months. Ads cover specific gaps, such as a new office or a service you want to fill, and point to pages built for that purpose. One team or a shared plan keeps them from competing for the same searches.
Calls from the website, request-form submissions and referral-page actions, broken down by office, service page and campaign, with a short explanation of changes. Where your phone system or scheduling team can share outcomes, we add them. A call-link click is reported as intent, not as a completed call or appointment.
Send your specialty, office addresses and ZIP codes. We compare them with the territories reserved for existing same-specialty clients and reply plainly. If a ZIP code is reserved, we offer a complimentary website audit and consultation instead of ongoing service.
Yes, within the access you give us. Many cardiology groups have brand rules or a vendor who controls the CMS. We can supply page drafts, technical tickets and tracking specifications for them to implement, or make changes directly where permitted.
Share your offices and ZIP codes. We confirm territory eligibility first, then suggest next steps by email.
Fix Website Issues (WevTEC), a DBA of Bizzsol LLC. Based in Houston, Texas since 2013.
(832) 266-7209 · info@fixwebsiteissues.com
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We review your site the way Google and AI assistants see it, then send you a written summary of what to fix first. You keep the findings either way.
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