E-COMMERCE WEBSITES-ERRORS AND SOLUTION
Several e-commerce website problems can arrive. It involves technical issues, payment integration issues, marketing problems, logistics problems, and user experience issues. We will discuss all the errors and their solutions.
1. WEB HOSTING
Web hosting can be the biggest issue in collapsing your business and website. If you are using a shared hosting service, move to the dedicated host. If your e-commerce website faces more traffic than usual it might be stuck and you would face loss.
The best solution is to have a dedicated hosting so that as many as traffic could hit your website without any lag. Most people are moving their sites to the cloud as it is reliable and low costly.
2. SERVER SCALING
It is also the same problem as we discussed above applicable for e-commerce website. No matter you have dedicated servers when it comes to sale season, their servers are down because they have to upgrade their servers for more traffic.
Cloud can provide them automatic scaling along with dedicated hosting service. Organizations such as AWS, Google Cloud offers automatic scaling for their customers.
3. PROBLEM IN MAILING SERVER
For an e-commerce website, the owner is allowed to send only a few emails to its customers. These emails are regarding order confirmation, payment confirmation, order dispatched, and order feedback. When the sale season arrives such as black Friday, good stores receive thousands of orders and emails. If at this stage your mailing server gets collapsed due to limited space, you cannot do anything.
To avoid this issue and keep your clients in touch with you, ask your service provider to scale up the limit. You should check it yourself by sending 3 to 4 emails to your member.
4. SLOW SPEED
Everyone is in a hurry nowadays. If your e-commerce website is taking time to load, the buyer would leave you and move to another website. Moreover, Google also ranks the website based on page loading speed.
You should follow these precautions to increase the site loading speed:
- Check that which page is causing a problem
- Change the web hosting service provider
- Use CDN
- Limit the page size
- Minimize the HTTP requests
- Optimize time to the first byte
- Check for the extensions you are using
- Use optimized images
5. INAPPROPRIATE IMAGES OF PRODUCTS
In case of e-commerce website, it is the most common issue that your product images are irrelevant or images are of some other products at your e-commerce website. For example, one brand of shoes is showing pictures of another brand and so on.
This problem can be avoided by manual checking of each product image and its description.
6. INAPPROPRIATE OR POOR FILTERING
Filters can add more transparency and abstraction to your website. Customers may leave your website when they are not shown their wish product during filtration, despite it is in your inventory. For example, shoes are filtered by size, brand, color and type, etc.
Setting up filters on your e-commerce website is not a difficult task. You can ask your developer to choose that platform of e-commerce websitewhich offers more filtering. It will help customers to find their desired product and thus your business will excel.
7. ISSUE IN PRODUCT URL
During sale seasons a lot of people visit the e-commerce website. If your website is not developed well you may face problems like broken URL. This will cause people to bounce back from your website and your website ranking will be down automatically. It will also affect your overall business.
Tools are available that can check for bad product URLs. Using those tools you can optimize your product URL for e-commerce website. One such tool is Screaming Frog.
8. PRODUCT TRACKING NOT AVAILABLE
Most e-commerce stores are not using shipping facility integrated with the tracking facility. Due to this many customers bounce back while thinking that it is not a secure site, and they never came back for more orders.
A simple solution is that you can out-source your ecommerce website shipping process to some third party. In this way, you will be free and the tracking process will be automated.
9. SLOW CHECKOUT PROCESS
Your slow check out process can frustrate the customer and he will end up leaving your website. Indeed, now a days, no one has time to go through a detailed check out process. Usually, customers add up items in the cart and leave it as it is when they have to face a long check out procedure.
You should keep one or two clicks check out process. Ask your developer to develop in such a way that it can save customers data even if the cart gets abandoned.
10. LACK OF GOOD SEO
It is the biggest error of e-commerce websites in the modern era. Improper SEO or bad SEO can harm your ecommerce business very badly. Duplicate page title, Meta tags, content, description, and alt tags could de-rank your e-commerce website.
You should hire an SEO expert and ask him to do on-page and off-page SEO. You have to confirm that your e-commerce website is SEO friendly before it is live, otherwise, your hundreds of dollars will be wasted. Fix Website Issues team are always active to help you for running your ecommerce website smoothly. Email us at email@example.com
There might have some more more e-commerce mistakes. Like errors as stock inaccuracies, payment frauds, tracking issues. But the above ones are more commons errors at Ecommerce website. If you want to multiply your revenue by 10 times you need to maintain all these factors during special occasions such as Halloween, Black Friday, and thanksgiving.