General surgery practice marketing
General surgery practices handle a wide range of procedures, from hernia and gallbladder surgery to breast, colorectal and bariatric work, across offices and several hospitals or surgery centers. Patients and referring physicians want to know who performs a procedure, where they operate, what to expect, and how to request a consultation. We connect those pieces on your website and listings, and track consultation requests by procedure.
We are a Houston-based marketing and web team; your surgeons approve all clinical content.
Where surgical marketing breaks
Surgical websites often list procedures in one place, surgeons in another and locations in a third. Patients cannot tell who will operate or where, and referrers default to the surgeon they already know.
Board certification and fellowship training sit in bios, not beside the procedures they qualify.
Short, copied descriptions with no recovery, preparation or surgeon information.
Patients do not know which hospital or surgery center the surgeon uses.
Consultation requests are not tagged by procedure, so demand cannot be measured.
Services
Chosen after review. We do not guarantee rankings, AI mentions or case volume.
Surgeon-approved pages for priority procedures with preparation, recovery and surgeon links.
Credentials, procedures, offices and operating locations for each surgeon.
Accurate office profiles and pages; consistent directory data.
How to refer, required records and contacts.
Procedure campaigns with policy review and landing pages, where capacity allows.
Fast pages and consultation forms with procedure selection.
Read our article on common SEO errors on surgeon websites. See also healthcare SEO.
Process and evidence
We begin with a surgeon-procedure-location map and your priority procedures.
Site, listings, ads and tracking; build the map.
Connect existing pages and fix request tracking.
Repairs, forms with procedure selection, office data.
Procedure pages, profiles and selective ads.
Monthly report by procedure and office.
Sample format, not a client.
Who does what: we build and report; your team schedules, coordinates surgery and approves clinical content.
Coverage and availability
Houston-based; Dallas and Miami served remotely. Existing surgical clients are protected by ZIP code.
We already serve surgical practices in parts of Greater Houston. Send ZIP codes; reserved areas get a complimentary audit.
Remote service; bilingual content where supported.
Scope depends on surgeons, procedures, offices and ads. Proposals separate fees, ad spend paid to Google and one-time work; 7 days’ notice. See the cost guide and the healthcare marketing hub.
Questions and consultation
For general surgeons and practice managers.
Procedure pages, surgeon profiles with credentials and operating locations, referral resources, accurate listings, selective Google Ads and reporting by procedure.
Each procedure page names its surgeons and links to their profiles; profiles list credentials, procedures, offices and operating locations; every page ends in a consultation request tagged by procedure.
For procedures with capacity and clear demand, yes; otherwise referral resources and organic pages often matter more.
Surgeons, procedures, offices, site repairs and ads. Quoted after review.
Houston is limited by existing clients; Dallas and Miami are checked by ZIP code.
Track consultation requests by procedure and office. Ask agencies how they handle surgeon approval of content.
Share your procedures, offices and ZIP codes.
Fix Website Issues (WevTEC), a DBA of Bizzsol LLC. Based in Houston, Texas since 2013.
(832) 266-7209 · info@fixwebsiteissues.com
This form is for practice owners and staff. Please do not send patient names, symptoms or medical records. Privacy policy.
We review your site the way Google and AI assistants see it, then send you a written summary of what to fix first. You keep the findings either way.
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Tell us where to look and we will send you the findings. No cost, no obligation.
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