Plastic and cosmetic surgery marketing
Plastic surgery practices are rarely short of inquiries. The problem is what happens next: price-shoppers, people outside your service area, procedures you do not perform, and form submissions nobody follows up within the day. We build procedure pages, surgeon profiles, local visibility and Google Ads around the consultations you actually want, and we track which sources produce them.
We are a Houston-based agency serving surgeons, practice managers and patient coordinators. Your surgeons approve all procedure information, and we do not publish before-and-after images without your documented consent process.
Where plastic surgery marketing usually breaks
Most practices we talk to are not invisible. They run ads, post on social media and rank for some procedures. What they cannot see is the path from first click to consultation: which procedure pages persuade, which ads bring people who never book, and how long inquiries wait before someone calls back.
Every form counts as a lead, whether it is a qualified breast augmentation inquiry or a request for a procedure you do not offer.
Thin pages with stock photos and no candidacy, recovery or cost-factor information attract curiosity clicks rather than serious candidates.
Board certification, training and hospital privileges sit on one 'About' page instead of next to the procedures each surgeon performs.
Inquiries arrive after hours or on weekends and wait. Marketing cannot fix staffing, but it can show you where response time is costing consultations.
Search phrases are illustrative examples of patient wording, not measured search volume.
Services and deliverables
We start with the procedures you want to grow and the ones you would rather not attract. Deliverables are chosen from that list. We commit to the work and the reporting, not to rankings, AI mentions or a number of surgeries.
Surgeon-reviewed pages for priority procedures: candidacy, how it is done, recovery, risks to discuss, cost factors and the surgeons who perform it.
Credentials, training, memberships and the procedures each surgeon focuses on, linked from every relevant procedure page.
Gallery structure, alt text and captions built around your documented patient-consent process. We do not source or edit clinical images.
Google Business Profile optimization, office pages, review-request workflow and accurate listings across directories.
Procedure-level campaigns with location targeting, negative keywords for unwanted procedures and dedicated landing pages, reviewed against ad policies.
Forms tagged by procedure and source, call-link and chat events, and a simple qualified/unqualified field your coordinators can update.
Faster pages, shorter forms, clear consultation fees or deposit policies if you publish them, and mobile layouts that do not hide the call button.
Structured surgeon, procedure and location information that AI tools can read and cite accurately. Readiness, not guaranteed recommendations.
Monthly view of inquiries by procedure and source, response-time observations and what we change next.
Related reading: healthcare SEO service, healthcare AI search optimization and our article on why plastic surgeons need nationwide SEO. Practices that also run a med spa can see our med spa SEO service.
Process and evidence
The five stages are the same for every specialty. In plastic surgery we weight procedure content, ads and inquiry tracking more heavily, because that is where most money is lost.
Website, procedure pages, listings, ads account and inquiry handling. We also review a sample of recent inquiries with your coordinator if you allow it.
Pick the procedures to grow and the leaks to close first, usually tracking and slow forms, then priority procedure pages.
Technical repairs, form and call tracking, procedure tagging, Google Business Profile corrections.
Surgeon-approved procedure pages and profiles, then procedure-level Google Ads with dedicated landing pages.
Monthly review of inquiries by procedure and source with your coordinator’s qualification notes; budget moves toward what books consultations.
Sample format only, not a real client.
Who does what: we deliver pages, campaigns, tracking and reports. Your practice handles consultations, pricing, consent, clinical review and patient communication.
Coverage and availability
We are based in Houston and serve Dallas and Miami remotely. To protect existing clients we take one practice per specialty within defined ZIP codes, so availability differs by city.
Local to our base. Suited to practices that want one team for procedure SEO, Google Ads and consultation tracking.
Served from Houston and remotely. Often a fit for practices with steady inquiries but too few booked consultations.
Reserved for an existing client. Miami practices can request a complimentary website and visibility audit and consultation only.
We send a scope-based proposal after the review, with the management fee, Google Ads spend (paid to Google), one-time website work and optional services listed separately. Engagements are satisfaction-based, short or long term, with 7 days’ notice to cancel. See our healthcare marketing cost guide and the healthcare marketing hub for other specialties.
Questions and consultation
Answers for surgeons, practice managers and patient coordinators.
A short list of priority procedures, pages that genuinely help candidates decide, surgeon profiles, accurate local listings, a review workflow, paid search for the procedures you want to grow, and tracking that ties inquiries to procedure and source. It should also name what the practice must handle, such as response time, consultation fees and consent for images.
There is no fixed ratio. If the website loses visitors through slow pages or long forms, fix that first, because it wastes every other dollar. Ads produce faster, measurable inquiries but stop when spending stops. SEO builds procedure and surgeon pages that keep working. We recommend a split after the audit and show it as separate lines in the proposal.
Serious candidates read before they call. A procedure page that explains candidacy, recovery and cost factors, and names the surgeon who performs it, answers the questions that otherwise stall a decision. Linking it to a credible surgeon profile and a short consultation form shortens the path to a booked visit.
We tag each inquiry by procedure, source and location, and give your coordinators a simple way to mark it qualified or not. Over a few months that shows which pages and campaigns bring candidates you can treat. We then adjust targeting, negative keywords and page content. We never ask for or store medical details in analytics.
Ask for examples of work you can verify, a sample report, who will do the work, how ad spend is separated from fees, who owns the ad account and website, and how cancellation works. Be cautious with guaranteed rankings or patient numbers. Our audit and a sample report are available before you commit.
Site speed and technical errors, procedure and surgeon page quality, local listings and reviews, how ads are structured and where they land, form and call tracking, and how inquiries flow to your team. It cannot measure what happens inside your consultation room, and we will not estimate revenue from it.
Proximity helps with Houston meetings, but it matters less than specialty knowledge and honest reporting. We work from Houston and serve Dallas and Miami remotely through video calls and shared dashboards. We do not claim local offices we do not have.
Tell us which procedures matter most and where you practice. We confirm territory eligibility first.
Fix Website Issues (WevTEC), a DBA of Bizzsol LLC. Based in Houston, Texas since 2013.
(832) 266-7209 · info@fixwebsiteissues.com
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